Ishikawa Prefecture has been named one of the world’s “20 Best Places to Travel in 2026” by BBC Studios, an affiliate of the British Broadcasting Corporation (BBC), highlighting the region’s resilience, rich cultural heritage, and internationally recognized sake culture.
The prestigious list, titled “The 20 Best Places to Travel in 2026,” focuses on destinations that are creating sustainable value through tourism while supporting local communities, preserving the environment, and safeguarding unique cultural traditions. Ishikawa was the only destination selected from Japan.
Recovery, Culture, and Tradition Recognized
BBC praised Ishikawa for its strong recovery efforts following the Noto Peninsula earthquake, as well as its dedication to preserving traditional crafts that have been passed down through generations. The region’s Japanese sake culture, which has gained growing international recognition, was also cited as a key factor in its selection.
According to BBC Studios, the list highlights destinations that actively welcome visitors while ensuring tourism delivers positive impacts for local communities and promotes responsible and sustainable travel.
A Destination for Responsible Travel
The destinations were selected by BBC staff and specialist journalists, drawing on insights from global sustainable travel experts. Emphasis was placed on places where tourism contributes meaningfully to community development, cultural continuity, and environmental protection.
Alongside Ishikawa, the 2026 list includes destinations such as Abu Dhabi (United Arab Emirates), Algeria, Colchagua Valley (Chile), the Cook Islands, and Costa Rica, among others.
Growing Global Attention on Ishikawa
Ishikawa’s inclusion reflects growing international interest in regional Japan, particularly destinations that combine authentic cultural experiences with sustainability. The recognition is expected to further boost inbound tourism to the Hokuriku region as travelers increasingly seek meaningful, community-driven travel experiences.
